Macau SAR, China
1400 sqft
2022-2024
photographer: Fernando Nascimento
The luxury retail interior evokes a sense of cinematic grandeur, channeling the essence of Hollywood's red carpet allure while weaving in the layered complexity and profound depth found in films like "Interstellar" and "Inception," setting the stage for a journey through time and space. The grand entrance, framed in satin gold, hints at the opulence and deeper narrative within. Three art-deco decorated beams enhance the human scale of the 18m (depth), 6m (width), 4.8m (height) valley-like plot of the store. A centrally located staircase reveals itself as one moves inward, leading to the signature star of the brand. Upstairs, a privileged area receives prestigious customers, while underneath, preparations take place.
An open floor plan orchestrates a seamless flow between distinct sections dedicated to handbags, jewelry, watches, and clothing, each space carefully curated to evoke the glamour of a star-studded event while subtly exploring themes of time, memory, and identity. The handbag section displays vibrant pieces on rich, light, and dark oak shelves accented with gold, under subtle, ambient lighting that suggests an interplay of light and shadow—an echo of dreamscapes.
The watch and jewelry section, a study in sophistication, features pieces encased in crystal-clear glass and brushed metal, complemented by plush velvet seating that invites intimate, personalized consultations—a nod to the exclusivity of a private lounge and the relativity of time. In this space, the notion of time is both a luxury and a profound concept, inviting customers to reflect on moments both fleeting and eternal.
The material palette—oak flooring, velvet upholstery, and veneer wall coverings—harmonizes with high-end finishes of sandblasted metals and mirrored surfaces, creating a tactile and visual feast that invites exploration and introspection. Lighting is a pivotal element, with natural light during the day transitioning to strategically placed spotlights that highlight key pieces, while glittering pendants and streetlights inject a touch of cinematic glamour, reminiscent of the awe-inspiring visuals of Wes Anderson’s movies.